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30 Years at the Core of High Technology


DA‑Group’s story began when four young engineers decided to employ themselves and focus on demanding electronics and software design. What started as a small team of embedded systems specialists quickly grew into a Finnish design house whose boldness and expertise attracted clients from industry and telecommunications alike. As the world changed, the company was forced to rethink its direction, and the decision to invest in proprietary products and technological independence proved to be a turning point. Since then, we have steadily built our own competency base, expanded our facilities and production, and grown toward ever more ambitious technologies. In our 30th anniversary year, we pause to reflect on this remarkable journey, celebrate our successes, and turn our gaze to the future, asking ourselves what transformative step we will take next.


 

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From the Early Days of Entrepreneurship

Founded in 1995 by Finnish engineering students, DA‑Design Oy has grown over a quarter of a century into a technology group employing more than 140 people. Today, DA‑Group’s headquarters are located in Forssa, with additional offices in Helsinki, Oulu, Tampere, and Kaarina in the Turku region.

Of the founding members shown in the photo, two continue as active owners in the company: Sami Kotiniemi, CEO (seated at the table on the left), and Kari Vainio, Chief Information and Security Officer (seated at the table on the right).

 
 

Our 30-Year Journey 

 

1995

DA‑Design Oy was founded to provide electronics and software design services for industrial companies in Finland.


Discover DA’s very first day through the eyes of Pekka Ekholm: “I knew they would become something—and that the best was still ahead.”


2006

DA acquired a media research business unit and began developing and marketing measurement equipment for TV audience research on international markets.


In the 30th anniversary interview, Heino Ruottinen reflects on DA’s early years from a mentor’s perspective.


2007

2009

DA acquired the expertise and key personnel of Laske Oy, expanding its defense sector business and sharpening its focus on advanced defense industry solutions.


That same year, Mari Laitonen joined DA as a summer employee, beginning a career path that would contribute to the company’s expertise all the way to space projects.


2010

The acquisition of Tampere‑based Finnelpro broadened DA’s technology and product development services for industrial customers and led to the opening of a new office in Tampere.


At the same time as DA expanded to Tampere, a chance mention at a Mother’s Day lunch brought Maija Julin into the company’s growth story. Read more.


2014

DA acquired Forssa‑based Nelcomp, specializing in electronics manufacturing, and Eleforss, a provider of testing services. The auxiliary trade name DA‑Group was registered to better represent the Group’s comprehensive solutions offering.


2015

DA acquired the Hämeen Paino property in Forssa to support the long‑term expansion of its operations.

2016

The acquisition of Controlled, a manufacturer of LED display systems, enabled the opening of an office in the Turku region.


2017

2018

DA strengthened its precision mechanics expertise by integrating HeViMet, a manufacturer of injection molding tools, into its offering. Through the acquisition of Helsinki‑based company Surma, DA also enhanced its capabilities in naval technology and combat survivability management services.


2019

DA expanded its operations to Oulu with the acquisition of RF filter manufacturer Creowave Filters, establishing a new regional office.



2022

Controlled Oy, a DA‑Group subsidiary, acquired the LED product business of Tepcomp Oy. The transaction included LED luminaire components, IPR rights, product development, and the transfer of Tepcomp’s R&D team to the Group.


2024

2025

 

DA-Group 30th Anniversary Publication

 
 

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